Privacy Policy
Last Updated: 5/14/2024
This Privacy Policy describes how Amazing Grass (“Amazing Grass”, “we”, or “us”) collects, uses, shares, and protects personal information.
This Privacy Policy may be updated and changed from time to time. Please check periodically for changes. See additional details in Section 12 below.
Table of Contents
- Information We Collect
- How We Use Personal Information
- Sharing of Personal Information
- Use or Sharing of Non-Personal Information
- Cookies, Web Beacons and Online Advertising
- Social Networking And Third-Party Sites
- Your Privacy Rights
- California Residents
- Children
- Security
- Retention of Information
- Changes and Updates
- Contacting Us
1. Information We Collect
We collect information about you in a variety of ways depending on how you interact with us and our websites and services, including:
Information You Provide to Us Directly. We may ask you to provide these categories of Personal Information:
- User Information. Information you provide about yourself to access our websites (our “Online Services”), including your name, date of birth, mailing address, telephone number, e-mail address, gender, photographs, and username and password (for account administration).
- Order Information. Information you provide to facilitate orders you place through the Amazing Grass Site including your name, contact information, mailing address, email, and telephone number. In order to assure subscription and payment processing, we may collect information related to your financial accounts and other payment information.
- Self-Reported Information. Additional Personal Information you may provide about yourself in survey responses, participation in contests, promotions, or other prospective seller marketing forms or devices, suggestions for improvements, referrals, reviews, or other submissions you provide to us.
- Demographic Information. Should you choose to submit, we may combine certain non-identifying Personal Information on an anonymous basis with similar information from other users.
Information We Collect Automatically from Your Use of Our Online Services. We collect Personal Information about you and the devices you use to access the Online Services as described below:
- Service Data. Information about your interactions with the Online Services, such as the pages or other content you view, and other actions you perform while using the Online Services.
- Device & Log Information. Information about your device, including your Device ID, IP address, hardware model, operating system and version, device name, and aggregated information such as “click stream” information which means entry and exit points (including referring URLs or domains), traffic statistics, page view, and impressions, all of which are collected automatically.
- Geolocation Information. The location of your device, upon your voluntary consent.
- Cookie Information. Information collected through cookies, web beacons, pixel tags and other technologies described in more detail later in the Cookies and Web Beacons section of this Privacy Policy.
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or other publicly available sources.
2. How We Use Personal Information
We may use Personal Information about you for purposes described in this Privacy Policy or as otherwise disclosed to you through the Online Services. This includes the following:
- To Provide You with the Online Services. We may use your information to process and manage your account and to streamline your experience when you visit the Online Services.
- To Communicate with You. We may use your Personal Information to respond to your inquiries, feedback, or requests, and to provide support relating to our services and products. We may also send you communications about offerings from Amazing Grass and our affiliated companies. We may also use your Personal Information to market to you, create and deliver personalize promotions based on your purchases and other interactions with us, and develop marketing materials. You may opt-out of marketing emails at any time by clicking the “unsubscribe” link in a marketing email.
- For Research, Development, and Administrative Purposes. We utilize your Personal Information to improve our Online Services and product offerings, analyze usage and interests, identify usage trends, determine the effectiveness of our promotional campaigns, and to operate and expand our business activities.
- To Enforce Our Terms and Agreements, Prevent Misuse and Exercise Our Legal Rights. We use your Personal Information to maintain a safe, secure, and trusted environment for you when you use the Online Services, we use your Personal Information to make sure our terms, policies, and agreements with you and any third parties are being complied with. We actively monitor, investigate, prevent, mitigate, and report fraud, misrepresentations, security breaches or incidents, other potentially prohibited or illegal activities.
- To Comply with Applicable Laws. We use your information to verify your identity; comply with any applicable laws or regulations, or in response to lawful requests for information from the government or through legal process; fulfill any other purpose disclosed to you in connection with our Online Services, contact you to resolve disputes, collect fees, and provide assistance with our Online Services.
3. Sharing of Personal Information
In addition to the specific situations discussed elsewhere in this Privacy Policy, we may disclose personal information in the following situations:
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To Provide Our Services to You
We may disclose your Personal Information to third-party service providers to provide us with services such as payment processing, website hosting, professional services, including information technology services and related infrastructure, customer service, e-mail delivery, auditing and other similar services necessary to the Online Services and services you request. -
Affiliates, Corporate Transactions or Events
We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). We may also disclose your information to a third party in connection with a corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings. - Compliance with Law; Exercising Our Legal Rights
We may use or disclose your Personal Information as we deem necessary or appropriate: (1) under applicable law, including laws outside your country of residence; (2) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (3) to comply with subpoenas and other legal processes; (4) to pursue available remedies or limit damages we may sustain; (5) to protect our operations or those of any of our affiliated companies; (6) to protect the rights, privacy, safety or property of Amazing Grass or others; and (7) to enforce our terms and conditions.
- Disclosure to Third Parties
We may disclose your Personal Information collected for a business purpose, including with our service providers. Among other things service providers may help us to administer our website, distribute marketing communications, conduct surveys, provide technical support, and process payments.
- Other Disclosures with Your Consent
Amazing Grass may share personal information you provide to us in other unanticipated situations with your consent.
4. Use or Sharing of Non-Personal Information
Non-personal information may be used for any purpose not prohibited by law. For example, we may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all information that does not identify an individual (or that has been modified to remove individual identification). To the extent we maintain and use Personal Information in a deidentified from, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.
5. Cookies, Web Beacons and Online Advertising
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How We Use Cookies
We use Cookies so that we can improve your online experience – for example, by remembering you when you come back to visit us, and making the content you see more relevant to you. Cookies also enable us to track online purchases made through the Online Services and target relevant advertisements to you.
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Analytics
We use third-party analytics such as Google Analytics to gather and analyze anonymous user information. Google Analytics is a web analytics service provided by Google, Inc. ("Google"), to collect information about use of the Online Services. Google may use cookies to collect information about your purchase history, the content you view, what websites you visit immediately prior to and after visiting the Online Services, and your system information and geographic information. The information generated by the Google cookies about your use of the Online Services will be transmitted to and stored by Google. The information collected by Google allows us to analyze the use of the Online Services, but does not identify you.
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Online Advertising
We use Cookies to help manage our online advertising program. These technologies may enable us (or third-party advertising services we work with) to learn which advertisements bring users to the Online Services. They also may enable us (or third-party advertising services we work with) to track the actions of users online over time and across different web sites or platforms to measure statistics of our marketing efforts, and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit http://www.aboutads.info/choices. In addition, some third-party businesses may provide a mechanism to opt-out of their technology. For more information about the opt-out process, visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp. At this time, the Online Services are not able to respond to do-not-track requests from browsers.
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Your Control of Cookies
Web browsers allow some control of most Cookies through the browser settings. To find out more about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Please understand, however, if you disable Cookies, some features of the Online Services may not work as well (or at all) for you.
6. Social Networking and Third-Party Sites
When you sign in or link to the Online Services through any social networking service, any information you supply (or have supplied) to us becomes subject to the privacy policy of that social network/service. We do not control, and are not responsible for, the privacy practices of such networks or services. You should consult the privacy policy of such networks/services. If you post information in a public forum it becomes public information. In addition, we may disclose your Personal Information in order to identify you to anyone to whom you send communications through the Online Services. The Online Services may provide links to other sites or services. If you use such other sites or services, check their privacy policies. We are not responsible for the privacy practices of any other site or service.
7. Your Privacy Rights.
Some jurisdictions give you a right to make the following choices regarding your Personal Information:
- Access To Your Personal Information. You may request access to your Personal Information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format.
- Changes To Your Personal Information. We rely on you to update and correct your Personal Information. Our Online Services generally allow you to modify or delete your account or profile. If the Online Services do not permit you to update or correct certain information, you can contact us at the address described below in order to request that your Personal Information by modified. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
- Deletion Of Your Personal Information. You may request that we delete your Personal Information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your Personal Information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purposes.
- Opt-out of Targeted Advertising. You may opt-out of online tracking based targeted advertising (e.g., cookies) by clicking the cookie settings link. You can also opt-out of cookies and other forms of targeted advertising by clicking the “Your Privacy Choices” link on our homepage. Please note that if you change browsers or computers, or if you clear your browser’s cache, you may need to click the cookie settings link again to apply your cookie preferences.
- Objection to Certain Processing. You may object to our use or disclosure of your personal information by contacting us at the address described below.
- Online Tracking. We do not currently recognize the “Do Not Track” signal.
- Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
- Promotional Mailings. If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with “NO SNAIL MAIL” in the subject line along with your name, address, and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
- Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
- Revocation Of Consent. Where we process your personal information based upon consent, you may revoke consent. Please note, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services.
Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.
Submitting Requests
You can exercise your applicable privacy rights by contacting us at privacy@amazinggrass.com or at 1-866-472-7711.
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
Authorized Agent
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us. If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:
- A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.
- If you are a business, proof that you are registered with the Secretary of State to conduct business in California.
If we do not receive both pieces of information, the request will be denied.
8. California Residents
California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Privacy Policy:
- California Shine the Light
Under California Civil Code sections 1798.83-1798.84, also known as the “Shine the Light Law,” any of our users who are California residents are entitled to request and receive once a year, free of charge, a notice from us describing what categories of personal customer information (if any) we shared with third parties or corporate affiliates for their direct marketing purposes during the preceding calendar year. If applicable, the notice will identify the categories of information shared, the names and addresses of the third parties and affiliates with which information was shared. If you are a California resident and would like to request a copy of this notice, please submit a written request to the following address: Grass Advantage LLC d/b/a Amazing Grass, Care of Customer Care, 3500 Lacey Rd., Suite 1200, Downers Grove, Illinois, 60515. In your request, please specify that you want a “California Privacy Rights Notice.” Please allow at least thirty days for a response.
- Notice of Financial Incentive
We offer our customers an email program that provides certain benefits such as promotions, discounts and exclusive offers (the “Email Program”). When you sign up for the Email Program, we will ask you to provide your name and email address. Because the Email Program involves the collection of personal information, it might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services that you obtain in connection with the Email Program, and it is based on the expense related to offering you free or discounted products or services. You may withdraw from participating in the Email Program at any time by calling customer service at 1-866-472-7711 or emailing us at privacy@amazinggrass.com. You may also unsubscribe from any marketing emails you receive from us by clicking the “unsubscribe” link in our emails.
- Notice at Collection
Below is a summary of the Personal Information Amazing Grass has collected in the preceding twelve months, the reason we collect your Personal Information, where we obtain the Personal Information we collect about you, and the third parties that we share your Personal Information categorized as defined and outlined in California Law. As discussed elsewhere in the Privacy Policy, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see the Amazing Grass Cookie Policy. For details regarding how we use personal information, please see the Information We Collect section of the Privacy Policy. We do not “sell” your personal information for money. We do not “share” your personal information as that term is defined under California law.
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Category of Information |
Purpose of Information Collection |
Recipients Information is Disclosed for a Business Purpose. |
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Identifiers – such as name, postal address, phone number, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address, account name, signature, driver’s license number (e.g., in some cases to process product returns), passport number (if needed to verify your identity), or other similar identifiers. |
We collect identifiers to provide you with the Online Service, to communicate with you, for Research, Development and Administrative Purposes, to Enforce Our Terms and Agreements, Prevent Misuse and Exercise Our Legal Rights, and to Comply with Applicable Laws, as outlined in Section 2 above. |
· Service Providers · Product and Service Fulfillment Companies · Internet Service Providers · Advertising Networks · Social Networks · Payment Processors · Data Analytics Providers · Government entities, as may be needed to comply with law or prevent illegal activity |
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Protected classifications under California and Federal Law |
We collect protected classification data to provide you with the Online Services, to communicate with you, for Research, Development and Administrative Purposes, to Enforce Our Terms and Agreements, Prevent Misuse and Exercise Our Legal Rights, and to Comply with Applicable Laws, as outlined in Section 2 above. |
· Service Providers · Product and Service Fulfillment Companies · Internet Service Providers · Advertising Networks · Data Analytics Providers · Social Networks · Government entities, as may be needed to comply with law or prevent illegal activity |
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Commercial information – such as information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
We collect commercial information to Provide you with the Online Services, for Research, Development and Administrative Purposes, and to Comply with Applicable Laws, as outlined in Section 2 above. |
· Service Providers · Product and Service Fulfillment Companies · Internet Service Providers · Advertising Networks · Payment Processors
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Electronic network activity information - such as browsing history, search history, and information regarding an individuals’ interaction with an internet website, application, or advertisement. |
We collect network information to Provide you with the Online Services, for Research, Development and Administrative Purposes, to Communicate with you, and to Comply with Applicable Laws, as outlined in Section 2 above. |
· Service Providers · Product and Service Fulfillment Companies · Internet Service Providers · Advertising Networks · Social Networks · Data analytics providers · Government entities, as may be needed to comply with law or prevent illegal activity |
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Geolocation data - such as when you use our App, or the IP address assigned to your computer when you use the Internet and visit our website.
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We collect geolocation data to provide our Services, to Communicate with you, for Research, Development and Administrative Purposes, and to Comply with Applicable Laws, as outlined in Section 2 above. |
· Service Providers · Internet Service Providers · Advertising Networks · Social Networks · Data analytics providers · Government entities, as may be needed to comply with law or prevent illegal activity |
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Biometric Information – such as height and weight (if and when provided by you in connection with use of the Website) |
We collect biometric information to Provide Our Services, to Enforce Our Terms and Agreements, Prevent Misuse and Exercise Our Legal Rights, and to Comply with Applicable Laws, as outlined in Section 2 above |
· Service Providers |
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Inferences – drawn from any of the information listed above to create a profile
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We develop inference data to Provide Our Services, to Communicate with you, and for Research, Development and Administrative Purposes, as outlined in Section 2 above. |
· Service Providers · Advertising Networks · Data Analytics Providers |
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Audio, electronic, visual, thermal, olfactory, or similar information – such as photographs (if and when provided by you in connection with use of the Website) |
We collect photographs as an optional feature of the website. |
· Service Providers · Internet Service Providers · Social Networks |
- California Sensitive Information Disclosure
We collect the following categories of sensitive personal information (as defined under California law): precise geolocation, account log-in information, and debit or credit card number. This information is collected in order to provide you with our services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.
9. Children
We do not knowingly collect any Personal Information from children under the age of 18. If we learn that we have obtained any Personal Information about a child under age 18, we will delete that information.
10. Security
We strive to use reasonable safeguards to help prevent loss, misuse and unauthorized access, disclosure or modification of Personal Information provided or collected through the Online Services. However, no system is perfect or can guarantee that unauthorized access or theft might not occur. We may notify you by email, mail, or telephone in the event of a data security incident, and where permitted by law.
11. Retention of Information
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.
12. Changes and Updates
We will notify you of changes to this Privacy Policy by posting the amended terms on the Online Services and providing any advance notice required by law. If you have provided us with your email address, we may also notify you of material changes to this Privacy Policy that affect your substantive rights by sending an email before the effective date of such changes to the email address you most recently provided to us. Our Privacy Policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified. We encourage you to keep the email address you provide to us current, and to promptly notify us of any changes to your email address, so that you may receive any notices we send to you regarding material changes to this Privacy Policy.
13. Contacting Us
If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Policy in an alternative format due to having a disability, you may contact us at privacy@amazinggrass.com or send a letter to us at Grass Advantage LLC d/b/a Amazing Grass, Care Of Customer Care, 3500 Lacey Rd., Suite 1200, Downers Grove, Illinois 60515.
