We believe simple daily choices can create big positive change

Our Purpose:

Make our world simply amazing.

Our brand is a reflection of the people who work here. We believe that small changes over time can make a big difference and, most importantly, that change starts from within. Our mission is to take actions that will make a positive impact in our company, our communities, and our world

In 2020, we created an internal Board of Change Makers. This is a volunteer group of employees that represent the entire team and work to transform our collective passions and shared purpose into tangible actions. As a collective group, we’ve chosen to focus our initial efforts in the four key areas of Nutrition, Sustainability, Education and Diversity & Inclusion. Follow along on our journey below as we continue to build out these programs and offer you ways in which you can engage and contribute along the way.

Fighting Malnutrition

Malnutrition is the leading cause of death in children under the age of 5, globally. Vitamin A is the most sustainable and cost effective method to combating malnutrition.

Amazing Grass partnered with Vitamin Angels to provide pregnant women and young children with life-changing vitamins and minerals. From January through March 21′, Amazing Grass donated $1 to Vitamin Angels for each item sold. Together, we donated over $25,000 to help fight malnutrition.*

Helping to Build a Happier Planet

We strive to do our part in tackling climate change and reducing our environmental impact.

Amazing Grass has donated to organizations such as the National Sustainable Agriculture Coalition and Tress For the Future.

Educating our Youth

In today’s world, many kids feel isolation and anxiety. They may envision their future based on limited options they see. Many lack experience taking responsibility to address conflict and challenges. Often, young people grow up unaware of their community’s assets or the power of nonprofit sector.

Amazing Grass donated $50,000 to Learning to Give to educate, equip, and empower today’s youth for a better world.

Supporting Our Communities

Amazing Grass is committed to promoting change and encouraging positivity by supporting our diverse communities and sharing resources and messages that are hopeful, optimistic, and unifying.

Taking Action


Donated $12,500 to The National Sustainable Agriculture Coalition (NSAC) for federal policy reform to advance the sustainability.


Volunteered at Second Harvest Food Bank in Orange County, CA.


Donated $50,000 to American Farmland Trust to help save U.S Family Famers.


Sponsored 10 Bikes & 10 skateboards in partnership with Together We Rise to help support foster kids.


Volunteered at The Ecology Center in San Juan Capistrano.


Donated over 2 Million samples to first responders, plus over $14,000 donated to Covid-19 Relief Efforts.


Donated $10,000 to The Ron Finley Project to help teach communities how to transform food deserts into food sanctuaries.


Partnered with Vitamin Angels to provide pregnant women and children with life-changing vitamins and minerals.


Donated $12,500 to Our Trees for the Future. Contributed to 50,000 trees being planted.


Donated $12,500 to The National Sustainable Agriculture Coalition (NSAC) for federal policy reform to advance the sustainability.